-
Foundations (Introduction & Core Concepts)
-
2. What is GTM.
-
3. What is Business Model Canvas
-
4. Example of Business Model Canvas
-
Defining Your Go-To-Market Strategy
-
5. Fundamentals of GTM
-
6. What, Who, How and Where
-
7. Target Market
-
9. Practical Example of Buyer Persona.
-
-
Branding & Positioning for Market Entry
-
10. Introduction to Brand Positioning
-
11. Brand Positioning Task and Measurement Tools
-
-
GTM Strategy in Action
-
12. Difference Between GTM and Business plan
-
13. Example of a Complete GTM Strategy Part-1
-
14 . Example of a Complete GTM Strategy Part-2
-
15. Example of a Complete GTM Strategy Part-3
-
16. Example of a Complete GTM Strategy Part-4
-
-
Assessment & Certification
-
Assessment & Certification
-